---
title: "needfinding"
source: https://www.jemoka.com/posts/kbhneedfinding/
---

needfinding as a process of finding need.
needfinding with Rick Wallace needfinding with Rick Wallace. You don&rsquo;t find out what they need, but you find what they need and how to fix it. (duh?)
needfinding with Cynthia Lee &ldquo;Any time your curse, write down what just went wrong. How to fix it is the path to your next startup idea.&rdquo;
monoculture workforce People who do the above will&hellip; result in creating many products serving the segment of market matching software.
HP Webcam story: the HP laptop face tracking software doesn&rsquo;t follow Black faces as well as white ones.
